It's a paradigm that has stopped me from buying HD for a lifetime. Well, in the beginning when I bought my first street bike, HD was still owned by AMF and as such, were total pieces of crap... I remember in the Navy, 1983...stationed in Norfolk, I was in the market for a street bike. Having owned nothing but Hondas as a kid, I naturally looked at Hondas. They had just released their new Nighthawk 650, the Magna 750, and the Shadow 750. All 3 bikes were receiving great reviews. I went to HD to see what they had in the same price range. They had a 1000cc Sportster for the same exact price of the Shadow 750. In comparison it was a total dinosaur with respect to the Shadow 750 in which was loaded with technology..i.e 3 valve ohc heads, dual carbs, offset pin crank, water cooling, hydraulic clutch, shaft drive, aluminum mag wheels....dual disc brakes on the front wheel, 6 speed tranny and wet clutch...etc., etc. There was no comparison. The Harley on the other hand was leaking oil on a piece of cardboard on the showroom floor! As to be expected I bought the Shadow, and it was a PERFECT motorcycle I kept for 14 years....it was basically flawless and was fast....for it's time... After that HD was reacquired by Willie and along came the Evo motor. HD made a huge step forward. Up until that point everyone was buying Jap bikes because HD sucked. Today they've become a sort of satirical icon of themselves... They're beautiful bikes.. The new CVO Street Glides are killer looking, but aside from being expensive, they're common, VERY common, and it's had to tell them apart...that is a new 40k model or an 8 year old 18k model...and they STILL have their issues... They're a total success story, I have to hand it to HD, they did a superb job marketing their brand, or should I say they did a great job letting the ignorant to motorcycling population in general marketing their bikes for them. Today it's a joke. 9.5 bikes out of 10 up north are HD. I could never buy into something like that. I got to have something different. My R18C and 1800cc6 cycl Valkyrie completely fill that need, plus I got a few extra pennies to throw around..