Trouble with mine is I bought it when it first came out. (2021) at full retail. I fell in love with a photograph of the prototype, and had to have it when it hit the dealership. $22400.00 plus tax and title. because I worked too many hours during covid, it has a whopping 500 miles on it, I just took it to the dealer for the break in service. while I was there I inquired about trading it for the bagger, they offered me a whopping 10 k for my showroom condition example. while I dont consider any motorcycle an investment, I sure wasnt expecting bmw to start dumping them so soon after releasing them. in my opinion the r18 will go away soon, and bmw will devote itself full time to selling the "adventure" bikes everyone seems to want. they will never, however, sell me so much as a t-shirt ever again. that said, I adore my r18 and will keep riding it for years to come, hopefully.
Yea, totally understand your position. I’m not rich enough to be able to just ‘shrug’ the loss off either. I presume this bike was in R&D for years long before actual launch to the public at a cost of tens of millions to BMW.
Then COVID landed and messed everything up, worldwide lockdowns, supply chain issues, cost of living crisis, redundancies. The R18 was launched right in the eye of the storm. Marvellous.
Seems to me, broadly speaking, plenty have actually been sold but it’s true the early adopters have taken the biggest hit. In the UK where I am it feels like the R18 market has settled down, a bit. First Editions are no longer available new and the pool of (early) leftover bikes has gone.
Post COVID, dealers don’t seem to operate like they used to, when you could literally walk into a dealer, any dealer, and see a line of brand new bikes (whatever model) lined up, you could take out a demo, come back and say
‘yea I’ll have that one
’ . Over here it’s more like go online and order your bike and have it delivered to the (no longer local) main dealer that you’ve never been to, without a test ride. Very remote, impersonal, no rapport. Crap really.
The heavy cruiser market is tough, these are expensive bikes and let’s not pretend HD aren’t having issues of their own. The US market may be unique because of its almost spiritual connection to the HD brand. Over here there’s big pressure to do away with ICE cars and by association motorbikes. The R18 is a petrol powered dinosaur and we all know how that ended. Enjoy them while we can before the world turns into a real life ‘Mad Max’ movie……
